Big Ugly Burger Challenge at Bub’s Burgers and Ice Cream

big ugly burger challenge at bubs burgers and ice cream

We at I Bet You Won’t are all big fans of burger challenges so we were very excited to see Adam take on the Big Ugly Burger Challenge on Man v. Food last week. Most burger challenges that we come across are ridiculously large single burgers, but this one is a series of burgers. It may not seem as intimidating as some of the other ones, but with almost 6 lbs of meat this one is sure to fill your stomach. At the time of the shows taping only 3 people had completed all 4 burgers, sadly Adam was not one of them. But never fear, even if you finish just one you get yourself immortalized on the wall of fame.

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Where: Bub’s Burgers and Ice Cream
210 W. Main Street
Carmel, In 46032
317.706.2827 |

Challenge: Big Ugly Burger Challenge consists of a 1.5 lb burger, but that doesn’t seem like a challenge. The more burgers you eat the better the reward.
Time Limit: None
People: 1
Prize: Eat 1 get a 3×5 picture that will stay up all year and taken down at the beginning of the year. Eat 2 get a 4×6 that will stay up forever. Eat 3 get an 8×10 that will stay up forever. Eat 4 gets you a life size picture.
Rules: I don’t recall any official rules being mentioned, but ask your server before attempting this challenge. Jeremy has chimed in with some of the rules, these aren’t verified by us so just make sure to inquire before you begin, thanks Jeremy; Just eat everything on your plate. You have the option to not have lettuce, tomato, onion etc. and still win.

[image courtesy of Accidental Decorator, Prize/Rules provided by Jeremy]


  1. Jeremy

    August 26, 2010 at 5:15 pm

    I live in Carmel and have done this challenge a few times. Each time I successfully ate one Big Ugly. These burgers are excellent and some of the best I have ever had. When Adam says that they have amazing taste for the size, it’s really that good.

    A couple edits: Prize: Eat 1 get a 3×5 picture that will stay up all year and taken down at the beginning of the year. Eat 2 get a 4×6 that will stay up forever. Eat 3 get an 8×10 that will stay up forever. Eat 4….it’s never been done.

    Rules: Just eat everything on your plate. You have the option to not have lettuce, tomato, onion etc. and still win.

    • Kaleb

      June 10, 2011 at 5:16 pm

      Actually this guy from Indonesia ate 4 big uglys at the bubs in bloomington!

  2. admin

    August 30, 2010 at 3:34 pm

    Thanks for the comment Jeremy. I’ve updated the post with your updated prize/rules, I appreciate it.

  3. Samantha

    September 17, 2010 at 8:36 am

    im pretty sure i could eat all 4 burgers. just dont have any way up to Carmel.

  4. AMask

    September 25, 2010 at 6:32 pm

    The rules are easy you can take as long as you want to finish it, you can use the bathroom also!

  5. Patrick

    November 26, 2010 at 5:55 am

    What is the cost of the challenge?

  6. Brandon

    December 23, 2010 at 8:58 pm

    Its like 11.50 per burger. Just got done eating one :)

  7. Dave

    January 10, 2011 at 4:48 am

    Had one last week. Samantha, don’t be so sure you could eat four. These start at a pre-cooked weight of 22 oz – almost a pound and a half. After cooking, it’s about a pound. You can order it with anything you want – cheese, lettuce, tomato, pickles, onions, bacon, jalapenos, etc. Jeremy is right – you have to eat it all. I had cheese, lettuce and tomato. Could have maybe done two, but stopped at one while still breathing normally.

  8. Greg

    April 5, 2011 at 2:58 pm

    I have seen this burger and all the people on the wall. I have to say that i seriously want to try this. I am makeing plans to come up to carmel one year. I have tried eating contest and stuff like such with my family and ended up winning by eating a six pound steak. So i am looking forward to this delicious challenge. See you when i get there.

  9. LUKE

    March 20, 2012 at 11:46 am

    i saw that guy from man v food try this…. he spoke too much!!! i mean i could probably eat the stuff he ate quicker than him.
    and that’s a challenge i hope he can see this

  10. LUKE

    March 20, 2012 at 11:48 am

    BRING IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  11. Anonymous

    October 24, 2012 at 12:49 pm

    At the time of the taping, NO ONE completed all 4 burgers.

    And the 4×6 goes to the one who eats 1 burger, 8×10 for 2 burgers, and a poster for 3 burgers. Life size for 4 is still right though.

  12. joe

    March 10, 2013 at 12:25 am

    I’m a 4 time champion w/ the big ugly. never lost to it.

    tip: eat the meat 1st and save the bread 4 last.

    • Chris

      June 10, 2013 at 11:46 am

      What is the price if you actually get 4 burgers. Their menu has a one pound for 19.00. That’s 100 dollars to try 4

      • joe

        November 19, 2013 at 9:37 pm

        that depends on if u ask 4 elk instead of beef. these were all on separate visits. elk costs extra.

        Update: I’m now a 5 time champion, still undefeated.

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